Love Your customer

Cheek Law Offices - Love Your customer

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What do you do for the person you love? You kiss her on the cheek? You buy her expensive gifts? Wrong! First, you tell her I love you! Next you do things that show you care. You put your lover's interest above yours. You give more than you expect to receive. When you do all these, chances are the person will come to appreciate you, will honor your actions and will admire all else you are trying to do. It is after all these that kissing the cheek becomes meaningful. Loving The customer is reflected in all we do in our association with the customer. If you do not love the customer, if you are merely pretending, the customer will sooner than later find out. As the saying goes, the most difficult thing to give is kindness (change that to love), it is all the time returned.

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Cheek Law Offices

I believe loving the customer has to do with having deep respect for the customer. The truth is, you cannot love person you don't respect. Now, can you respect person you do not have empathy for? Empathy! Respect!! Love!!! Empathy is putting yourself in the other persons shoes. If you empathize with the customer, if you respect the customer, if you love the customer, why should you in this day and age carry warning signs in your parking lot that read "vehicles parked at owner's risk!" What you are indirectly telling the customer is, we don't care about you, we don't care whether you come here or not, in fact we don't know you even exist. Let me ask, do we have such warning signs at our homes? If we don't have warnings that say vehicles parked at owner's risk at our homes, why should our offices be different? At any rate if you have such a warning at your home, let me tell you right away, you are deeply wrong. Sooner than later you will lose all your friends, and they won't tell you why they stopped advent to your home.

Hotels go a step additional to drive away customers and potential customers alike. In addition to having vehicles parked at owner's risk signposts, in all but the best hotels, you see boldly written statements that read "the hotel will not accept liability for valuables not left in the custody of the duty manager". What they are telling you indirectly is, look, we cannot vouch for the honesty and integrity of our room keepers. If you keep your cash and other valuables in your room while staying with us, our workers may steal your money, so keep the money with the duty owner to avoid embarrassing us and yourself. When a friend comes visiting us and staying over night, we go all out to make the friend comfortable and in most cases, we surrender to the visitor the best bed in the house. The hotel guest on the other hand is strictly warned to leave her money and other primary items with the duty manager! We don't tell our visitors that. We assure her she will be safe, her money will be safe, her trinkets will be safe, and all will be safe. Should your wayward child settle to play pranks with your friend's valuable, you don't tell your friend he was slow-witted to have kept money in the guest room. You apologize deeply and tell your friend not to mention it to any other person. You refund the stolen money and request your friend to visit again.

Love the customer means we assume full accountability for the welfare and wellbeing of the customer whenever he comes nearby to do firm with us. Empathy means putting ourselves in the other person's shoe. The second most foremost law of God says we should love our neighbors as we love ourselves, which broadly translates to doing unto others what we would like done unto us, the golden rule. When a customer comes to do firm with us, maybe he is advent to withdraw money from her bank inventory in our bank, or advent to spend the weekend in our hotel with his family, are we showing love by telling her the car will not be safe in our premises, that he is parking the car at her own risk, or that if she does not count the money in the presence of a bank teller, we would not believe her if she says there was a shortage? How then do we expect her to enjoy her stay with us or value our bank if she cannot take her mind off her car or trust our tellers? If you think this is too difficult or impossible visit L.L.Bean's website and read the L.L Bean Golden Rule.

L.L. Bean concept and practiced love for the customer as far back as 1912 when it started it's operations. You must unconditionally certify the protection of your customer and her property while she is in your premises otherwise, why on earth should she do firm with you? The customer, whether an inventory holder in a bank, a hotel guest, a school student, a cafeteria patron, a church member, you name it, does not pitch her tent with you plainly because you have the most elegant construction in town, which cost many millions of dollars to build or because you have the best technology money can buy. She comes there because you love the most, your tellers count the best, your food tastes the most delicious, your teachers teach the most, your preaching makes the best sense, your hotel is the safest, your police officers are the most firm but friendly. We can go on and on and on. If you cannot unconditionally certify any of these things, I can unconditionally certify that you will fail. When will you fail? I don't know but you will fail all the same.

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